We will analyse your needs for both optimisation and hosting and make recommendations. We work with you to provide a final agreed solution.
We will ask you to help us understand what type of traffic is important to you. We work with you to identify the profile of your ideal customer and how they might search for your services or product.
We then make recommendations on your primary, top-level search phrase, along with recommended phrases that each area of your site should seek to match, whilst also feeding the overall SEO score for your site as a whole.
You are a huge aspect in this process as ultimately you are providing the content for your site, but you are not alone - we're with you, helping as much as you need.
Once we have the content agreed, we have specific proven methods and practices that conform to Google's recommendations that we will implement around this content.
We recommend hosting all aspects of your site using Microsoft Azure services, including the database.
We will create all App services and Databases in a dedicated Resource Group so that all of your work is ring-fenced and easily transferred if preferred.
Our approach of specifying the dedicated hosting environment and managing it for you enables us to create an intuitive Continuous Integration (CI) scenario via Pipelines for you. This maximises availability of your solution and minimises breaking changes.